R+F Regimen Rebrand Campaign
Role
As I join Rodan and Fields in 2019, I was assigned to lead a full rebrand campaign from concept to execution for Rodan and Fields full skincare lineup. I was fortunate to work directly with creative director, copy writer, production artist and packaging engineers.
Designs include: primary and secondary packaging, typography, color palette, brand guideline, working along with campaign art directors and editors for campaign ideation, video directions, social media content, landing page contents and collateral.
Better. Faster. More.
At any age
The next wave of the Regimen Revolution is here! We took REDEFINE’s age-fighting power to the next-level with better, faster results on wrinkles and added benefits to lift, sculpt + firm. Now, all of our Multi-Med Therapy Regimens have been upgraded with innovative new formulas + advanced technologies to target every skin concern and deliver better, faster + more results than ever before.
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Lichun Ho - Art Director
Michelle Riches - Creative Director
Lucy Sweeny - Senior Art Director
Katya Velichansky -Sr. Designer
Sarah Lipoff - Sr Production Manager
Eric Scheib - Sr Retoucher
Emily McCarthy - Associate Director Copywriter
Cassandra Benth - Campaign Copywriter
Johnny Corona - Director of Operations + Project Management
Virginia Andia-Bataille and Beth Azeveda - Sr Project Manager
April Marquet - Production Artist
Joe Pioggia - Sr Director, Video + Photo
Joe Tamayo - Video Editor
Michael Maldonado - Video - Color Grading
Hogarth production
Grade A Design