R+F Instant Targeted Firming Gel
Role
For R+F Instant Targeted Gel project, my role was Packaging Design Art Director that work directly with Packaging Design Director, VP of R&D and Packaging Engineer Director to lead Instant Targeted Firming Gel packaging design from brainstorming to final production. We went through rounds of designs to develop innovative refillable packaging.
The work includes concept sketching, comping, packaging layout/typography design, art directing production house + photo studio for product imagery, working along with campaign art directors and editors for video directions, social media, and landing page contents.
Challenges
The instant targeted gel has instant result that requires to be as precise as clinical practice. With an emphasis on sustainability and ease of use, the packaging also needs to features refillable components and minimal secondary packaging.
Solution
Derm-Precision at Your Fingertips
Clinical Dermatology is always part of Rodan and Fields’ brand DNA. R+F instant target firming gel was designed to emphasizing clinical precision by including precision tip and measurable dosage of each pump. With an emphasis on traveling and sustainability, the packaging features a lock-in and refillable components. The whole packaging finishing with R+F Enhancement touch of matte and silver which gives the packaging design luxury look and feel. R+F instant target firming gel packaging combined luxury, usability, and responsibility, resulting in a uniquely interactive experience for the user.
Round 1 Design
Round 2 Design
Round 3 Design
Round 4 Final Design
Our newest business-building opportunity! RF Instant Targeted Firming Gel™ visibly firms, tightens + smooths in just 5 minutes.
Derm-Precision at
Your Fingertips
-
Lichun Ho - Packaging Art Director
Paul Baker - Packaging Engineer Director
Nacho Montez - Sr. Packaging Engineer
Emily Zuckerman - Creative Director
Lucy Sweeny - Senior Art Director
Aliza Morris -Sr. Designer
Mukkitu Hossain - Designer
Eric Scheib - Sr. Retoucher
Lilana Silva - Campaign Copywriter
Johnny Corona - Director of Operations + Project Management
Virginia Andia-Bataille and Beth Azeveda - Sr Project Manager
April Marquet - Production Artist
Joe Pioggia - Sr Director, Video + Photo
Michael Maldonado - Photography - Color Grading
Hogarth Production
Tag Production